Acquisition project | Dezy It, Inc

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Acquisition project | Dezy It, Inc

Understanding the Product

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Dezy It is a tool built for product teams to run growth sprints enabling them to rapidly experiment and validate on their growth experiments helping them to grow their product further, faster.

Benefits of using Dezy It and the USP

USP - Dezy It enables teams to quickly plan, manage and scale growth experiments by aligning with team through a collaborative approach

Structured process for growth

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Dezy It enables you to follow a structured 7 step process containing 7 major steps - Defining goals, Empathize with users, Ideation, Experimentation, Validate and Reiterate on your experiments. This process helps teams to have a structured growth process driving efficient collaboration and informed decision-making.

Centralised Repository

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Dezy It helps you keep all your data regarding growth experiments in one place, avoiding the need to switch between different tools.

Communicating the Impact

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Dezy It helps to enable faster Stakeholder alignment and streamline your process so you always prioritise high-Impact Experiments.

Major pain points from user interviews

Challenges in aligning objectives and goals between different teams, resulting in numerous alignment calls and time-consuming collaboration at the product manager level.
Experiments are often put on hold due to a shortage of resources.
Excessive tools and documentation involved in executing growth processes; some teams lack a structured growth process, causing delays in feature validation.
Stakeholders require concise summaries due to time constraints, leading to reliance on PPTs or one-page documents for communication.
Resistance to adopting new processes or tools, with teams preferring to stick with existing methods until clear, visible benefits are demonstrated.

Ideal customer persona

	ICP 1 (Buyer)	ICP 2 (Influencer/Buyer)
ICP Name	Gireesh Patel	Kalpana Sharma
Job Title	CPO	Product Growth Manager
Age / Gender	29-46 (M)	28-40 (F)
Organisational Goals	Early Scaling to Matured Scaling	Matured scaling, Increase revenue and find areas of new revenue streams
Role Priorities	Strategic planning and decision making, Building strong product growth teams	Run and scale growth experiments, Stakeholder alignment, Boost Acquisition and Revenue
Reporting Structure	He is a Buyer, reports to CEO	Reports to CMO or CPO
Products currently used	Google docs, Notion, slack, teams, Jira	Google docs, PPT, Notion, slack, teams, Jira, Figma, Miro
Where do they spend time	Connecting with and managing product team, Company growth plan, meeting with Investors	Building a growth Plan, Building Product Roadmaps, Ensuring cross team collaboration, Tracking metrics and setting up OKR's, Connecting with CPO
Preffered channels	LinkedIn, SEO	LinkedIn, SEO
Pain Points	Pressure from investors to meet acquisition goals Difficulty in setting up the right growth process Building a strong and high performance growth team Validate experiments rapidly and execute improvements based on user feedbacks Unclear priorities on growth experiments for short term and long term vision.	Unstructured process for growth Resource crunch for running rapid experimentations. A lot of calls between stakeholders and teams to align on growth experiments. Unclear success metrics on growth Ineffective prioritisation of experiments Too many tools involved in planning Needs to demonstrate the impact of the experiments planned to stakeholders and the CPO.

Competitors

Direct Competitors:

Auxia - AI-based platform designed to help businesses accelerate product-led growth.
Clickup - Get everyone working in a single platform designed to manage any type of work.
Appcues - Design, deploy, and test captivating onboarding experiences at scale.
Userpilot - Activate more users, increase feature adoption, and drive expansion revenue.
Product management tools like: Jira, Product board(Most of ICPs use this to track)

Indirect Competitors:A/B Testing Tools

TAM Calculation

TAM for B2C early scaling funded(Team Size 50-200) - Number of companies x number of lCPs x Licences price($49) X %estimate(30%) X month(12)) = $10 Million approx.
TAM for B2C Mature scaling( Team Size 200)- Number of companies X number of lCPs X Licences price(49) X %estimate(30%) X month(12)) = $500 Million approx.

Designing acquisition channels

Experiment 1 - LinkedIn Outreach to ICP's

Sales-Led approach

Description - Automated LinkedIn message sequences to the ICP's via a LinkedIn outreach automation tool (LiHelper)

Cost - $100/yr (LiHelper License)

Step 1 - Creating a lead list of ICP's (Filters - CPO , 2nd and 3rd+ connections, United States)
Step 2 - Sending connection request
Step 3 - First message after connection request is accepted

Hello, {firstName}i👋!

It's a pleasure to connect with you. I'm Hrshi, and I lead the growth team at Dezy It. Your contribution for growth at {company} caught my eye.

Being someone who is highly passionate about fostering product growth, I couldn't resist reaching out to introduce you to Dezy It - a tool that empowers companies like yours to drive growth through through a rapid experimentation and validation.

I truly believe that Dezy It would be a perfect complement to your company's growth strategy.

Why not give Dezy It a try and see the results for yourself?

https://web.dezyit.com/signup

With a shared love for growth💚,

Hrshikesh

If they respond yes / drop in a feedback/ask for a demo session

First check on session tracking and admin dashboard if the user has signed up and then after 3/4 days send the message below in Step 5.

5. If they responds does not respond or responds saying “I will tryˮ - send a follow up message for feedback/demo call

Hi {firstName},

Have you explored Dezy It yet?

I'd love to connect and discuss your thoughts. You can schedule a call with me here for quick 30 mins. I believe that your insights will be valuable to our efforts.

Warm Regards,

Hrshikesh

Get the ICP on call

Connect with ICP on a 30 mins call to understand the feedback, insights and pain points and post the call share the product link with them

Hi {Name},

Thanks for giving me time in between your work hours. It means a lot. you can sign up to our 14 days free trial and let me know your feedback and insights.

I will be happy to assist you on this journey.

https://web.dezyit.com/signup

Thanks

Track the user behaviours on Session tracking tool - Clarity(Free)
Collection insights from session tracking and 1v1 Call and make a plan on optimising product based on the feedback and painpoints.
Set up the Second call after 10 days to understand the user's experience on the product (Goal of this call - to sell licenses)

Get on a 30 min call. Dedicate first 15 mins to understand their experience and note down the insights. The next 15 mins to be used to push for a sale.

Hey {Name},

I hope you're well and have been finding Dezy It useful for your growth process. I would love to hear your thoughts. How about we schedule a call to discuss this further?

Best Regards,

Hrshikesh

Send email notification and newsletter to connected people on email with new updates.
Loop continues

Experiment 2 - Partner Design

Description - Acquire more users by partnering up with product re-sellers (Product consultants/Partner) on revenue sharing model

Understanding the persona

	ICP (Partner)
Ideal customer profile name	Rajesh Nair
Job Title	Product Consultant/Partner
Bio	Rajesh is a product Consultant. He works as a product consultant in an early scaling startup. Also, acts a product Reseller to B2C companies in US
Age / Gender	42 , M
Personal Goals/ Motivations	Additional Personal Revenue Streams
Preferred channel	LinkedIn, Slack, SEO
Pain Points	Struggle to find innovative and high-performing products to add to his portfolio, limiting his ability to offer diverse solutions to his clients. create additional revenue streams but may find it challenging to identify reliable and lucrative opportunities that align with his expertise and market reach. Managing multiple roles in a scaling startup can stretch his time and resources thin, making it difficult for him to fully capitalize on new business opportunities without additional support and streamlined processes.

Step 1 - Creating a lead list of ICP's (Filters - Partner (search query), India, IT Services & Consulting / Filters - Product Consultant (search query), India, IT Services & Consulting)
Step 2 - Sending connection request
Step 3 - First message after connection request is accepted

Hi {name},

Thanks for connecting! I'm Hrshi, leading the growth team at Dezy It - a tool designed to accelerate and simplify product growth.

We're expanding our network by partnering with product leaders worldwide, and I believe there's a unique opportunity for us to collaborate as partners. We see you as an essential player in our revenue and growth journey, and I'd love to discuss how we can tailor this partnership to benefit you.

Let me know if you're interested in exploring further!

Best Regards,

Hrshikesh

Step 4 - If No response to step 3, Send this message

Hey {name}, How are you?? Just circling back to my previous message incase you missed it.

Step 5 - If No response to step 4, Send this message

Hi {{firstName}},

I wanted to follow up on my previous message regarding a potential partnership with Dezy It. We're excited about the possibility of working together and believe that a revenue-sharing model could be highly beneficial for both of us.

I'd love to discuss this opportunity in more detail and explore how we can create a successful partnership. Let me know if you're available for a quick chat.

Best regards,

Hrshikesh

If they respond with their interest, Get the ICP on call

Connect with ICP for a 30-minute call to share a brief overview of the product and provide a demo. Afterwards, discuss the revenue-sharing plan and onboard them to the partner dashboard.

Partner Dashboard

Partner Directory & GTM with Channel Partners

Create a partner dashboard and onboard channel partners.
Once they sign up they get the Unique link and a email template that they can share.
The partner can track the journey of onboarded users on the dashboard.
Once the referred user from the unique link pays for the license. The Partner gets the 10% commission on each purchased licence.
The Partner can redeem the amount once the amount reaches to 100 USD in their bank account or can use that amount.

Create a partner dashboard to track the clicks, revenue generated and the paid commissions through Partnerstack

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Tiers and gamification for Partners:

The gamification will be based on the total revenue they generate for Dezy It.
The partner can send the custom reminder to the onboarded users if the activation rate is higher.

Tiers for Commission

Revenue (USD)	Commission per licence	Non monitory Perks
0-1000	10%	Access to resource banks, Priority Support
1000-5000	12%	Resources, Priority Support, Access to Roadmap
5000-20000	15% Lifetime	Resources, Priority support, Access to roadmap, Quick Redeem, Dedicated Partner Manager, Sub-Referral Link(TBD)

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Experiment 3 - Content Loop On LinkedIn

Description - Creating a content loop on LinkedIn that improves user engagement on posts leading to customer acquisition

Step 1 - Post a text post on LinkedIn that addresses the major pain points users face
(ex : Post Topic - Concerned about your competitor growing faster than you?)

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Step 2 - The user engages with the post, empathises with it and Open the article to learn more.

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Step 3 - User opens the article and finds the content very insightful which explains how Dezy It can help them overcome this pain point. They Find the sign up link CTA at the end of article and sign up to the product

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Step 4 - The user clicks on the signup link and they are acquired
Step 5 - Track the analytics on this post (LinkedIn analytics) and engagement rate of users to develop the future content accordingly.
Step 6 - Loop Continues